About huunuu: what we're doing and why

huunuu aren't afraid to tackle big life and death questions. We want to normalise open and honest conversations about how we live, how we care, life's challenges and choices and ultimately how we die and the legacy we leave behind.


We know this builds resilience, creates connections, curates our memories and allows us to consider the life we want to lead. That's what sits behind the Big Conversation Framework and all of our journals and stationery: giving people the words and the confidence to start.

10 years of big conversations

In December 2015 the first tentative steps were taken to start the huunuu story. Along the way, there have been many people who have challenged, supported and believed in us to get to this point. That support and belief keep us motivated.

When it comes to dying, live a little, start talking and sharing with the people most important to you.

Our values underpin everything we do...

Naked- Open and honest

Restless- variety and challenge

Ready to catch- trust and respect.

  • Clare Turner founder of huunuu

    Clare Turner

    Clare Turner founded huunuu to get people talking openly about life, death and legacy, because that conversation is where people discover they have a choice. She shares what she knows freely, including lessons from her own experience, some of it learned in sad circumstances. She also coaches executives, advises on strategy and helps businesses create value, which keeps her brain busy. Rowing keeps the rest of her busy. She took it up in her late 50s and in 2026 won gold at the World Rowing Masters in Bled. Home is Henley-on-Thames, shared with her husband, who is just as busy and active, and a cat called Barcelona, who takes a more relaxed view of exercise. Between them they have four children and three grandchildren.

    Connect with Clare on LinkedIn 
  • Cherry Williams Creative Chief at huunuu

    Cherry Williams

    Cherry leads on all things creative at huunuu. She lives in Cornwall, and you're as likely to find her in the wild Atlantic waves as at her laptop. She shares her home with her partner, their two rescue cats, and a cheese plant that's now well over 30 years old and shows no signs of retiring. When she's not working, she's usually out in nature with her camera, especially enjoying wildlife, or with a paintbrush in hand, her work has been shown in a couple of exhibitions. Cherry has also written a novel and a collection of short stories, proof that a love of storytelling runs through everything she makes for huunuu. Words, designs and pictures, somehow it all finds its way back into the work she does for huunuu.

    Connect with Cherry on LinkedIn 
  • Trevyn Tinson

    Trev keeps the ducks in line! Whilst she's not keeping things running smoothly at huunuu, she loves nothing more than spending time with her family, a little one and a new baby currently keep her especially busy, so we're keeping the ducks in line ourselves while she's on maternity leave. Like most of us at huunuu, she's got more than her fair share of cats, which seems to be a huunuu job requirement! She loves creating magical moments and recently took up horse riding, adding it to a growing list of things she's determined to be brilliant at. Give her the best china tea set and a good excuse for a themed party, and she'll turn the most ordinary occasion into something worth remembering. We're looking forward to having her back, ducks and all.

    Connect with Trevyn on LinkedIn